STARRING CHRISTY TURLINGTON, THE BALLY SPRING/SUMMER 2009 CAMPAIGN WAS PHOTOGRAPHED BY RENOWNED PHOTOGRAPHER MARIO SORRENTI AND STYLED BY LORI GOLDSTEIN WHO IS KNOWN FOR HER WORK WITH ITALIAN VOGUE, VANITY FAIR, AND VERSACE. THE CAMPAIGN PORTRAYS THE QUINTESSENTIAL BALLY MAN AND WOMAN, THE EPITOME OF EFFORTLESS ELEGANCE. SHOT UNDER THE DIRECTION OF CREATIVE DIRECTOR BRIAN ATWOOD AND ART DIRECTOR THOMAS LENTHAL, THE INTENTION WAS TO SHOW A COUPLE WHO KNOWS HOW TO LIVE LIFE WELL.