O’NEAL MCKNIGHT “CHECK YOUR COAT”
Because my blog is brand new, I feel the need to back-track a little bit. This is the music video for Check Your Coat, the first single from O’Neal McKnight. O’Neal is the first artist signed to my production company, Cass & Dubs. Cass & Dubs is myself and Dub-L. We produced and co-wrote Check Your Coat as well as O’Neal’s whole album, Prom: 2008, which will be released in 2009 on SRC/Universal Motown Records.
Before getting signed, O’Neal was a renowned celebrity stylist. One of his biggest clients was Sean “Puffy” Combs. Through DJing Puffy’s parties for many years and hanging with former Puffy assistant, Fonzworth Bentley, I met O’Neal. One night I was going through some new beats Dubs and I had made the night before and O’Neal started to hum a melody. One hour later, we had written Check Your Coat. O’Neal soon got signed by Steve Rifkind, CEO of Loud Records and SRC, and the first song we ever recorded together became his first single. The song features Greg Nice from Nice ‘N Smooth. This had special meaning to me because the first record I ever owned was Sometimes I Rhyme Slow/Hip Hop Junkies.
The video shoot for Check Your Coat was a big day for all of us. Super director, Little X, shot it which was amazing in itself and our good friends at Tenjune, Mark and Eugene, let us film at their club. Aside from the many cameos we were honored with, I got to reinnact one of my favorite movies of all time. You could hear a pin drop during those scenes…
Great scott, O’Neal!
BEHIND THE SCENES
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