Adidas Heaven

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Behind The Scenes At “Russell Simmons Presents Stand Up At The El Rey”

I will never forget when Stan Lathan called to tell me that he and (his film/tv partner) Russell wanted me to be the deejay on their new stand-up show on Comedy Central. “Follow in the footsteps of Kid Capri on Def Comedy Jam?!” I thought. “They couldn’t be serious.” Not only would I get to deejay on the show and introduce the host each episode, but I’d also be producing all the music for the series including the theme song. I was honored, to say the least. To top it off, I found out the host was going to be JB Smoove (who plays Leon Black in “Curb Your Enthusiasm.”) As the world’s biggest “Curb” fan, I was simply in heaven. After a month of studio work, the music was ready and the shoot dates had arrived. I was off to LA.

We shot six episodes in two days and I had the time of my life. JB was brilliant; off-the-wall hysterical. To my great surprise, he ended up talking to me throughout each show between comedians, including me in many of his bits. He was David Letterman, I was Paul Shaffer. He even did an impromptu bit about my signature hat, serenading one of my boaters on stage to the show’s theme song. I really had fun.

Thank you Russell Simmons, Stan Lathan, Bob Sumner, and JB Smoove for including me something monumental and giving me a truly once-in-a-lifetime experience.

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Me and the marquee of the El Rae Theater on the first night of taping.

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JB Smoove killing it during rehearsal.

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Me, Stan Lathan, Russell Simmons, and JB Smoove having a pre-shoot meeting.

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Me in action on the first episode.

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Me in action on episode two.

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Stan Lathan, Me, Russell Simmons, and JB Smoove after the first day of taping.

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Stan Lathan, Me, Russell Simmons, and JB Smoove after the first day of taping

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Me in action on the final episode.

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Me and co-executive producer, Bob Sumner after taping the final episode.

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The dynamic duo: DJ Cassidy and JB Smoove celebrating at the wrap party at the Sofitel’s Stone Rose Lounge.


Russell Simmons’ New Comedy Show WIth JB Smoove & DJ Cassidy

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I just got to LA. On my way to rehearsal. Stay tuned for details, pictures, and video.


Zac Posen Fashion Show

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Zac designed the collection, J. Alexander trained the models, Miri Ben-Ari and I collaborated live on the music. Two turntables and a violin, girls, and fashion…All before 9:30am.


NBA Players Association All-Star Party

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Literally every NBA player on Earth gathered at the Hyatt Regency in Dallas on Saturday to celebrate All-Star Weekend at the NBA Players Association annual bash. Mary J. Blige brought down the house with her endless list of soul classics, Doug E. Fresh rocked the mic like only “the greatest entertainer” can do, and DJ Ruckus and I made the party people move.


Sports Illustrated 2010 Swimsuit Launch Party

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This past Thursday night in Las Vegas, the ladies of the 2010 Sports Illustrated Swimsuit Edition gathered at Vanity at The Hard Rock Hotel to celebrate the launch of the issue. Mark McGrath hosted, Maroon 5 performed their hits, and I made the girls dance.


Tao Super Bowl Party

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Swizz and I rocked the Tao Super Bowl Party at Wall at The W last weekend…Showtime!!

PS. I love watching Chris Rock when I play Run-DMC. He’s as hardcore a fan as I am.


MTV Upfronts Party

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The casts of all MTV’s shows come together to present their new seasons to advertisers at this annual event. Shout to Whitney Port and Pauly D. for holding down the dance floor.


DJ Cassidy & MySpace Music Present: Shuffleboard “Fashion Flavors”

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It’s Fashion Week in New York and style is oozing from the concrete. Listen to these tunes as you prepare for a day at the runway or a night on the town.

Click here to view this week’s Shuffleboard playlist entitled “Fashion Flavors.”


DJ Cassidy “Time Out New York Most Stylish New Yorkers”

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Click here to read the full article.