IN 1995, CORPORATE AMERICA FINALLY GOT IT RIGHT WHEN SOMEONE AT SPRITE EITHER KNEW A LITTLE ABOUT HIP HOP OR KNEW ENOUGH TO HIRE SOMEONE WHO DID. THIS COMMERCIAL FEATURING PETE ROCK & CL SMOOTH AND ANOTHER FEATURING GRAND PUBA SHOWING THE RAPPERS FREESTYLING IN THE STUDIO HAD ME NOT ONLY CONVERTING FROM COKE BUT ALSO MEMORIZING THE VERSES. SPRITE HAD A HISTORY WITH HIP HOP AT THAT POINT HAVING ALREADY PRODUCED ADS WITH KID ‘N PLAY AND KRISS KROSS. THEY ALSO WENT ON TO SHOOT FUTURE COMMERCIALS WITH ARTISTS LIKE KRS-ONE AND NAS, BUT NONE EXHIBITED THE UNDENIABLY COOL AUTHENTICITY OF THOSE COMMERCIALS IN THIS SERIES.